Tapping into commuter commerce is becoming increasingly important to businesses. A recent survey by mobile payment innovator Zapp and CEBR (Centre for Economics and Business Research) found that over a fifth of all UK online shopping sales – equating to £9.3 billion per year – take place during people’s daily commute.
TGI tells us that 22% - just over one in five - of UK adults use their mobile for shopping. When we asked our regular commuters the same question, we found that 62% - just over three in five – use their mobile for shopping. Of these, 36% do so on the train (source: Dipsticks December 2015).
This demonstrates that Traincard’s are particularly valuable for generating on-commute sales. Traincard’s audience is captive, confident in technology, seeking distraction for an average 40 minute journey time, and, of course, above ground, with increasingly efficient, ubiquitous on-train, on-platform Wi-Fi networks.