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London Underground TCP’s (Tube Car Panels)

Proven call to action medium capturing high dwell time and a proven welcome distraction to passengers.

Tube Car Panels have the longest dwell time of any Underground site. They are perfect for creating dialogue and communicating detailed brand stories. With an average 13 minutes spent in carriage, Tube Car Panels offer advertisers the benefit of long dwell time and one of the most up close and personal advertising experiences in London.

Passengers have an average of 13 minutes to take in all the information displayed on Tube Car Panels.

Take advantage of high dwell time and deliver your message to thousands of commuters in the capital. Higher dwell time leads to greater level of consumer recall of advertisements in tube cars compared to low dwell time environments.

2013 will see a total of 120 London Underground stations provide free Wi-Fi to commuters, tube car panel advertising offers one of the most up-close and personal advertising experiences in London, and will encourage your socially active audience to spread your campaign message for and wide.

With an average 13 minutes spent in the tube carriage, the nature of these ads ensures that commuters have time to consider and contemplate the content, fully dedicating their attention to the product being advertised.

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London Underground 4 Sheet Billboards

Behaving as the public noticeboard of the outdoor world, 4 Sheets are positioned in high footfall areas through the London Underground network, allowing your product or service to gain substantial coverage of this capital city.

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London Underground 6 Sheet Billboards

6 Sheets on the London Underground are a premium product delivering broadcast cover or precision lifestyle and demographic targeting.

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London Underground 12 Sheet Billboards

This walkway landscape display is the most engaging corridor format on the underground, placed within in high foot areas, use for greater reach and proximity advertising messages.

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London Underground 16 Sheet Billboards

The 3 minute platform dwell time provides greater opportunity to consider, attend to and absorb product information which ensures greater retention, recall and motivation to purchase.

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London Underground 48 Sheet Billboards

With an estimated 1.1 billion passengers using the London Underground last year large format space is the perfect tool to communicate your brand, products or services to your desired audience, and generate awareness. 48 sheet billboards are located on platforms capturing high dwell time.

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LEP’s (Stair, Lift and Escalator Panels)

The smallest and hardest working site on the Underground, these sites offer high frequency and are great for point of sale advertising often referred to as London’s notice boards.

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TCP’s (Tube Car Panels)

Proven call to action medium capturing high dwell time and a proven welcome distraction to passengers.

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WHY NOT TRY OUTDOOR MEDIA?

Advertising your message on outdoor billboards is a fantastic way to connect to your audience every time they step outside of their home, office or car.

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