Directly visible to the mass of daily commuters and tourists entering the London Underground, DEPs ensure high frequency and unavoidable projection of your campaign.
Working either as a standalone targeted feature or as part of a multi-format project, DEPs offer high definition projection of campaign artwork, engaging the public as they travel past the screens.
Present along major areas of public traffic, this format enables extended dwell time as it provides inescapable access to passengers as they enter and exit stations.
The smallest and hardest working site on the Underground, these sites offer high frequency and are great for point of sale advertising often referred to as London’s notice boards.
Often Stair, Lift and Escalator Panels are the first and last advertising that consumers see as they enter and exit the station. Fantastic advertising tool to influence buyer behaviour.
Point of Sale
Stair, Corridors, Lift & Escalator Panels (LEPs) are perfect for filling that empty moment on the way in or out of a station and with 79% of commuters having responded to a Tube ad – this is an excellent POS opportunity*
Entry Point Advertising
A great opportunity for small advertisers to create a presence at their local stations just prior to exit.
LEPs are concentrated in central London and are a great source of inspiration for people about to go shopping in areas where roadside advertising formats are not generally found.
LEPs can be combined in runs of 3 or 6 panels, or in a whole escalator run giving advertisers a chance to dominate this journey and create un-missable impact.