With an estimated 1.1 billion passengers using the London Underground last year large format space is the perfect tool to communicate your brand, products or services to your desired audience, and generate awareness. 48 sheet billboards are located on platforms capturing high dwell time.
Dwell time – People spend around 3 minutes on the platform engaging with cross track adverts and 13 minutes absorbing adverts inside the Tube carriages.
Memorable – Underground users are 6x more likely to recall adverts.
Response – 79% of them have looked up something or purchased a product as a result of advertising on the Underground.
Welcomed – 87% of commuters welcome advertising on the Underground.