150,000 commuters enter the Tube network each hour, meaning that millions of passengers travel through the London Underground every single day. This presents brands with a unique and incredibly profitable opportunity to gain instant access to their target audience and connect with them on a relatable level through London tube station advertising.
These passengers spend an average of 3 minutes on the platform, engaging with adverts; they spend more than 10 minutes engaging adverts inside the Tube carriages. Not only that, but these passengers are 6 times more likely to remember advertisements, with almost 80% of them looking to make a purchase as a direct result of London Tube advertising.
Consumers have indicated that they favor London Underground advertising over a majority of the other advertising methods. Over 60% of travelers feel that it is one of the least intrusive forms of advertising, this is great for brands. This is why it has become so effective and desirable for brands – because it’s a win-win. London tube advertising is not just liked by commuters, it is also one of the most cost-effective ways to reach your target audience. Marketing to the same amount of people through television advertising would be much more expensive and less effective. London Underground Tube users also have a higher income, are more sociable and exciting than the average person – making for a very desirable target to any brand, because this audience has more money to spend and will be more likely to talk about your brand with friends or fellow commuters.
Over the next 12 months, more than a billion journeys will be taken throughout the London Underground, this is the best chance for a brand to capitalize on the long dwell times which make London Tube advertising one of the most profitable and effective methods of reaching a target audience. When you engage in London underground advertising, you have the chance to influence each and every commuter. This gives brands an amazing opportunity to engage with their target market, effectively.
The London Tube network is one of the world’s most active underground transportation networks, giving brands the unique opportunity to target consumers while they travel from place to place. When you engage in London Underground Advertising, you can be sure that your advert will be displayed in high-traffic locations, giving you the most out of your advertisement. You will have the opportunity to engage with consumers, tourists, luxury shoppers, workers, Londoners and more.