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LONDON UNDERGROUND AND TUBE ADVERTISING

150,000 commuters enter the Tube network each hour, meaning that millions of passengers travel through the London Underground every single day. This presents brands with a unique and incredibly profitable opportunity to gain instant access to their target audience and connect with them on a relatable level through London tube station advertising.

These passengers spend an average of 3 minutes on the platform, engaging with adverts; they spend more than 10 minutes engaging adverts inside the Tube carriages. Not only that, but these passengers are 6 times more likely to remember advertisements, with almost 80% of them looking to make a purchase as a direct result of London Tube advertising.

Consumers have indicated that they favor London Underground advertising over a majority of the other advertising methods. Over 60% of travelers feel that it is one of the least intrusive forms of advertising, this is great for brands. This is why it has become so effective and desirable for brands – because it’s a win-win. London tube advertising is not just liked by commuters, it is also one of the most cost-effective ways to reach your target audience. Marketing to the same amount of people through television advertising would be much more expensive and less effective. London Underground Tube users also have a higher income, are more sociable and exciting than the average person – making for a very desirable target to any brand, because this audience has more money to spend and will be more likely to talk about your brand with friends or fellow commuters.

Over the next 12 months, more than a billion journeys will be taken throughout the London Underground, this is the best chance for a brand to capitalize on the long dwell times which make London Tube advertising one of the most profitable and effective methods of reaching a target audience. When you engage in London underground advertising, you have the chance to influence each and every commuter. This gives brands an amazing opportunity to engage with their target market, effectively.

The London Tube network is one of the world’s most active underground transportation networks, giving brands the unique opportunity to target consumers while they travel from place to place. When you engage in London Underground Advertising, you can be sure that your advert will be displayed in high-traffic locations, giving you the most out of your advertisement. You will have the opportunity to engage with consumers, tourists, luxury shoppers, workers, Londoners and more.

London Underground 4 Sheet Posters

Behaving as the public noticeboard of the outdoor world, 4 Sheets are positioned in high footfall areas through the London Underground network, allowing your product or service to gain substantial coverage of this capital city.

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London Underground 48 Sheet Billboards

With an estimated 1.1 billion passengers using the London Underground last year large format space is the perfect tool to communicate your brand, products or services to your desired audience, and generate awareness. 48 sheet billboards are located on platforms capturing high dwell time.

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London Underground LEP’s (Stair, Lift and Escalator Panels)

The smallest and hardest working site on the Underground, these sites offer high frequency and are great for point of sale advertising often referred to as London’s notice boards.

Often Stair, Lift and Escalator Panels are the first and last advertising that consumers see as they enter and exit the station. Fantastic advertising tool to influence buyer behaviour.

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London Underground TCP’s (Tube Car Panels)

Proven call to action medium capturing high dwell time and a proven welcome distraction to passengers.

Tube Car Panels have the longest dwell time of any Underground site. They are perfect for creating dialogue and communicating detailed brand stories. With an average 13 minutes spent in carriage, Tube Car Panels offer advertisers the benefit of long dwell time and one of the most up close and personal advertising experiences in London.

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Within the various size offerings that underground advertising provide, there are different ranges of visual opportunities to help maximise your impact, exposure and reach:

Backlighting

Backlighting on 6 sheets helps to extend the exposure of your message throughout all hours; by improving the visibility of your advertising throughout the night. This lighting helps to target consumers who enjoy the night life or audiences who commute at those earlier and later hours.

Bluetooth 6 Sheets

For on the spot customer call to action 6 sheets can be embedded with bluetooth technology to enable information download.

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