Talking directly to motorists, the rear format ensures that clients reach a vehicular audience when they have the time to read and absorb the ad content. Located on all buses, this high dwell time site attracts attention from consumers as they follow it down the road and around our cities and towns.
Rears allow clients to have a one-to-one communication with their target audience and are the ideal medium to interact with consumers in their personal space.
Target and have a conversation with motorists and passengers in their personal space.
Average 48 seconds exposure to the message giving consumers longer to absorb the ad.
Extended exposure encourages direct response and time to remember details.
Presence in every town, covering urban and suburban areas.
Buy where you want a presence, whether that’s a TV region, city, conurbation or bus depot area.
Size: 0.45M X 1.2M